Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Let’s take a minute to reflect on our current data capture processes end-to-end. Companies ...

Marketing leaders are the architects of brand, demand, and revenue growth. They live in campaign calendars, customer data, and creative briefs — and their inboxes reflect it. If your email blends into ...

Imagine being able to deliver rich, relevant customer interactions through anticipatory experiences. Informed by individual activity, you can create personalized offers at the right moment through the ...

This focus on standardization is helping reduce integration complexity—an ongoing challenge for many healthcare organizations ...