New strategic alliance between Merkle, Airship, and Salesforce enables marketers to activate mobile-first customer loyalty programs.

Nonprofits and educational institutions cannot control the waves of consolidation, but they can take steps to protect ...

Hello and welcome to Eye on AI. In this edition…A breakdown of the AI news from Salesforce’s Dreamforce…OpenAI debuts its browser…Google makes a cancer research breakthrough…and backlash against the ...

A year ago, Marc Benioff declared Salesforce would lead an AI revolution. Insiders are still waiting for it to begin.

Regulated and data-sensitive industries can now use Claude models from Anthropic in Agentforce Claude and Slack integration brings conversational AI into ...

Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase.

Salesforce’s Sunya Norman tells Newsweek how the company is leveraging its decades-long AI experience to solve today's ...

Today Merkle, dentsu's leading customer experience transformation consultancy, announces a new agreement with Airship and Salesforce Marketing Cloud, creating a solution for more connected customer ...

Salesforce Inc. today announced plans to acquire Doti Ltd., a startup with an artificial intelligence search platform for ...

Sometimes you'd love to claim, 'Wow, we really fully understood how this was going to work', but it seemed like a good idea. It’s an interesting confession from Joe Inzerillo, Salesforce’s first ever ...

With hiring and retaining becoming more difficult, it's important that when dealers do find good staff, they train them right the first time.

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...