B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Research shows marketers are throwing away $1 for every $4 they spend. Here are 4 tips I've used to optimize every marketing ...

But the fight for budget is really a fight for translation. CMOs speak in campaigns and audiences; CFOs speak in capital ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

The backbone of a commerce engine is having accurate, unified and trusted master data flowing throughout the organization.

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Determining investment returns over time can be challenging and typically involves ...

A survey of B2B leaders finds 97% view thought leadership as critical, with original research outperforming AI content for ...

Self-employed borrowers need additional documentation, such as bank statements or tax returns, to prove income stability. Keeping organized records and showing consistent income trends improve your ...

Marketing leaders face mounting pressure to justify every dollar spent and prove tangible business impact. The 2025 ROI Report examines how top marketers are adapting, moving from fragmented ...

State Street Investment Management today announced plans to close and liquidate the following ETFs (the "Liquidating ETFs") ...

Securing an investment deal isn’t just about the money. An investor in your business is a partner, so you should always start ...

Press Advantage, a leading press release distribution company, today highlighted a growing trend among solo entrepreneurs and ...