With the face primer market projected to grow by a CAGR of 7.3% from 2026 to 2033, Belinda Carli, Director and Cosmetic ...

Why It's Effective: Dr. Zalka says niacinamide a helpful addition to your 40s skincare routine. It soothes redness, ...

Your eye makeup can completely transform your look. From a smokey glam to a subtle nude, here is our guide to ace the perfect eye makeup look.

After foundation, you want to apply your concealer in a patting motion, then press it in with a concealer brush or ...

From primers to setting powders, these products will help your makeup last all day (or night) long, no matter the weather.

A makeup artist has shared the five pearls of wisdom she believes anyone who does their makeup will want to know, including ...

Eye makeup can be your best ally—or your worst enemy. Here’s how to avoid the most common eyeshadow mistakes that can make ...

Get your glow on this holiday season with top-rated illuminators and highlighters that make your skin look radiant, hydrated, ...

Achieve flawless, smudge-proof wedding makeup that lasts all day! Discover essential prep, layering, and product tips for ...

If there’s one Gen-Z beauty icon who nails that effortless-but-elevated look every single time, it’s Sara Tendulkar. Whether ...

Winter often brings dry air and low humidity, which can strip the skin of its natural oils. The result? Rough, flaky, and ...

Welcome to Retail Therapy by Prevention! In this series, our editors provide thoughtful, honest reviews of what we’ve been testing lately that we want you to know about—because we refuse to keep these ...