Mattel and Tokyopop have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel’s Hot Wheels and Barbie brands.

Mattel (NASDAQ:MAT) and TOKYOPOP are teaming up through a publishing partnership that will develop manga-style graphic novels ...

This collaboration builds on Mattel’s recent publishing efforts, including the launch of its own imprint in 2024, with Simon ...