According to new West Virginia head coach Ross Hodge, the Flying WV logo, and the history that the basketball program has give WVU a strong brand power. He's only been on the job ...

Tonight on SNL, host Jack Black appeared in a sketch centered on Love Match, a fake game show hosted by none other than Todd ...

The founder's story, values, and voice have become as important, if not more , than the logo or the brand. Consumers are ...