After reclaiming her beauty business via Skims, Kardashian faces the challenge of carving out a lasting niche in the crowded ...

A writer attempts the TikTok-viral "no mascara" makeup look, skipping the dark lashes in favor of a lighter, more minimalist ...

Haus Labs by Lady Gaga has a new highlighter balm with a glass-like finish in a variety of pearlescent shades for $30 ...

The glow-up trend isn’t about piling on shimmer—it’s about enhancing your skin’s natural radiance in a subtle, skin-loving way. Whether you’re after a beachy bronze or a fresh, dewy finish, there’s a ...

According to a Circana survey, wellness is increasingly being recognized as a trifecta of balance across body, mind, and soul ...

Created with Wieden+Kennedy, “A Deeper Understanding of Hair” revolves around a documentary-style film that details real hair care experiences.

They call it foundation for a reason. Sure, a solid skincare routine starts pre-makeup. However, the foundation lays the base ...

Listen up, beauty lovers. Fenty Beauty just made it even easier to that flawless glow we all crave. The limited edition ...

The bold, shimmering makeup of "Euphoria" is just as iconic as the show itself. But for Donni Davy, the makeup artist behind ...

Rare Beauty Positive Light Liquid Luminizer. This highlighter creates a soft luminous look. It is available in eight shades ...

The Blushlighter launches with seven unique shades, each carefully curated to deliver unexpected color payoff and 3CE's ...

you can discover tips and tricks for everything makeup -- from essential everyday looks to bold aesthetics. The E! Insider Shop editors and writers search the internet to find the best products ...