Sunblink has announced that cozy life sim Hello Kitty Island Adventure has managed to sell half a million copies since ...

Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

Tamashii Nations announced the release of a new store limited edition Hello Kitty Chogokin mech figure. The figure costs 9,900 yen (or about $66.42) and will be available exclusively from the ...

Especially popular with young people, the first 400 people who arrived at the store were to receive a free £25 goody bag with ...

Upcoming Pokemon, Hello Kitty, and Spider-Man Bitty Pop sets have been shown off for the first time during New York Toy Fair.

Hello Kitty fans and Squishmallows enthusiasts collide in the cutest possible way: Hello Kitty and friends have officially joined the Squishmallows craze! These plush, huggable characters combine ...

Hello Kitty Island Adventure has taken off like crazy. This game, built by the folks at Sunblink, hit a huge mark recently.

Depending on who you ask, these Labubu dolls are either the cutest things ever or absolutely hideous. What do you think?

Once you’ve befriended Pochacco in Hello Kitty Island Adventure, he lets you know that fan-favorite Sanrio character Gudetama can be found dotted around the island as small figurines.

Whether kids are building, unboxing, or immersing themselves in imaginative worlds, these upcoming toys promise fun, ...

Leading fast-food chain Jollibee has introduced a new set of collectible toys featuring popular Sanrio characters as part of ...