When it comes to styling tools, a straightener is one of the most versatile options. Obviously, a flat iron will straighten ...

For Hailey Van Lith’s SI Swimsuit April digital cover shoot, it was only fitting that the superstar college basketball player had the best to style her hair. Paul Norton, who is the mane man for Demi ...

Trends come and go. The same applies to the world of hairstyles, and "beach waves" are currently making their big comeback. What's behind it, and which celebrities are leading the way?

Heated hair tools can contribute to dryness and damage of the hair cuticle, which in turn can cause frizz, however there are ...

One editor tests out TikTok's heatless hair hack using a pair of underwear. See a tutorial and read the review here.

Creator @zoreandtomek recently left style mavens on the popular social platform in a tizz — after she filmed herself wrapping ...

Every year brings a fresh wave of viral moments and must-have treatments that redefine ... Whether you own a cosmetics brand, ...