PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Over the last several months, Jennifer Lawrence’s maternity wardrobe has run the gamut: bump-hugging LBDs and comfy but still ...

The 9 to 5 series of Lakme lipstick promises a matte finish, full coverage, and high color playfulness that will look bold ...

ITV Love Island All Stars watchers are surprised to find out Elma Pazar had unlikely hair inspiration from Ekin-Su Cülcüloğlu ...

Amazon is offering a super beauty rush sale wherein you can buy all things skincare, makeup, and hair care at up to 60% off.

As far as 2025 nail trends are concerned, warm coffee-esque shades are creeping into popularity this year, think beige nails ...

Makeup artist Frances Hannon quite quickly settled on the vibrant shade of green that would best work on Erivo’s complexion ...

Valentine’s Day gift suggestions include the Lyoux Cosmetics Valentine’s Hamper, Chairos Amia and Harmonie watches, MARS Love ...

Jacob Schwartz is a hair colorist and the hair color trend ambassador for Schwarzkopf. He's worked with a ton of big names, ...

When considering a hair color change, understanding your skin tone can make all the difference. Jenna Ripplinger, owner of 5° ...

The great thing about this fruity trend is that it’s not just showing up in viral makeup looks or the best gourmand scents, ...

Explore the versatility of pink in architecture—balancing vibrancy and softness to shape inviting and timeless spaces.