Discover how New Voices Foundation empowers Black women in beauty through mentorship and funding. Meet four founders ...

Full body deodorants are all the rage, and Olympic rowers, West End dancers, and I know the best one is from AKT London. You ...

Karoline Leavitt has quickly developed a signature White House style. It includes lots of blazers, a pair of designer shoes, and a famous purse.

Fine hair has the tendency to look oily and limp easily, but the right products can be transformative. The best shampoos for ...

But what is a hair mask, exactly? It's an intensely moisturizing and reparative hair product you can apply in the shower in ...

By Bonnie Brown Columnist How many of us are perfectly satisfied with our appearance?  I don’t see many hands being raised.  Yes, that’s how I feel too.  I have never liked my nose.  It has a hump ...

A viral beauty trend dubbed “recession brown” or "recession bruntte" is taking off online, encouraging a more natural, ...

Beards are undeniably a part of today’s cultural zeitgeist. From dating apps for beard lovers to No-Shave November, beards ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Addison Rae is the Gen Z 'It girl' to watch. Not only has the TikToker-turned-pop diva recently taken over our streaming services with two critically acclaimed singles (stream 'Diet Pepsi'!!), but she ...

A rising trend among many women is embracing their natural grey hair as a symbol of chic sophistication. Dr. Thompson affirms, ‘Grey hair can be incredibly chic and sophisticated when styled well,’ ...