It’s officially spring: the weather is warming up, flowers are blooming and we’re swapping out sweaters for sundresses. But ...

Even Allure editors are cutting down on salon services to save money. Turns out this trend has other benefits, too.

Bronde hair is basically the goldilocks of hair colors—not too brown, not too blonde, but 100 percent fabulous. Celebrity ...

Are you having a tough time embracing the grays when they're popping all over the place? Now, there's a ton of haircuts and ...

Winter is the perfect time to experiment with a fresh new look. As the cold air sets in, bring the warmth with a bold change ...

As we approach 2025, the world of hair trends is evolving into something bold, exciting, and refreshing. Whether you’re ...

Curtain bangs, wispy bangs, baby bangs—you name the style, your favorite celebrities have tried it. Find out how to make ...

Between Amazon’s Big Spring Sale and Walmart’s Spring Savings Sale, merchants are trying to make spring sales a thing—and ...

CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.

Coiled curls, eyelash-grazing bangs, and a glossy finish give a nod to the shimmering disco glamour of the '70s. To style, de ...

The Milwaukee Brewers open their 2025 season at 2:05 p.m. Thursday against the New York Yankees at Yankee Stadium. It's the ...