First there was “the dress,” then there was the sneakers, now there’s a debate over the color blue. If you’ve ever argued with a friend over whether something is blue or green, you’re not alone. A new ...

They say the eyes are "the window to the soul" and there's certainly much to be told about the enigmatic complexity of their varied colors. Dr. Rupa Wong, a board-certified ophthalmologist who owns ...

The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science Advances ...

Black Mirror, eat your heart out. Researchers have apparently just figured out how to make people see a color completely new to humanity. Scientists at the University of California, Berkeley conducted ...