Jan Šabach, a graphic designer and creative director of the design and brand consultancy Code Switch, says the new logo appears to lack a coherent strategy or represent a clear idea.

Historically, since the first recorded use of a logo (by Stella Artois in 1366!), these little pieces of graphic design have been heavy hitters in the service of their brands. They’re the most ...

As a general rule, the Bureau of Labor Statistics estimates that the average graphic designer (which includes log designers) earned $50,370 per year, or $24.21 per hour, in 2018.