Does this logo, from a design perspective, help accomplish that aim? Yes, says Randall Smith, a Salt Lake City graphic designer who helped craft a previous logo for the church.

Annie Stout, 40, owns Paper Heart Design, a full-service graphic design studio, located in the Ashman Plaza in Midland’s Midtown neighborhood. They specialize in small business logo design ...

Jan Šabach, a graphic designer and creative director of the design and brand consultancy Code Switch, says the new logo appears to lack a coherent strategy or represent a clear idea.