The new managed functions will let enterprises apply LLM reasoning to structured and unstructured data directly in SQL, ...

Google Sheets is a powerful tool for data analysis, offering a range of functionalities that cater to both beginners and intermediate users. This article aims to guide you through the process of ...

Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4.

Do you know who is visiting your business website and when? What about how your customers find your site and engage with your web pages? If you don’t have Google Analytics, you probably don’t know!

Google has unveiled a major upgrade to its Gemini AI assistant, expanding the capabilities of its Deep Research feature to ...

Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, ...

When Google Research unveils something with the prefix “DS,” you know it’s about data. But DS-STAR, short for Data Science ...

Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store. In case you haven't heard, a decision by the ...

For months, extremely personal and sensitive ChatGPT conversations have been leaking into an unexpected destination: Google ...

This guide is designed to show you how to use Google Gemini for data analysis. In today’s digital age, we are witnessing an unprecedented surge in the volume of data generated globally. This rapid ...