Investopedia / Daniel Fishel A marketing strategy is a business's plan of ... Many companies use market research to identify what is most important to consumers and how to differentiate their ...

Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.

Learn More: What Is a Holistic Marketing Strategy? What type of companies use market segmentation? Market segmentation is the practice of dividing consumers into groups based on shared needs ...

Some 40% of respondents say they define "go-to-market" as taking a new product ... and technographics as part of their GTM strategy to prioritize accounts (59%) and as competitive intelligence (55%).

As a result of these changes, I wanted to speak to someone at the forefront of all of these trends, who has spent her career ...

Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...

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B2B Marketing: Growth Strategies for Your Organization is designed for professionals who want to understand the full scope and potential of B2B marketing techniques and strategies. The program ...

Oliver Parker is Google Cloud’s new vice president of artificial intelligence, tasked with the company’s AI go-to-market strategy and leader of a newly formed global organization of sales and ...

Agentic AI leader pioneers a new standard for AI-native applications by introducing the Campaign Feed, bringing the "vibe coding" phenomenon to go-to-market Landbase, the leader in agentic AI for ...