Learn More: What Is a Holistic Marketing Strategy? What type of companies use market segmentation? Market segmentation is the practice of dividing consumers into groups based on shared needs ...

Investopedia / Daniel Fishel A marketing strategy is a business's plan of ... Many companies use market research to identify what is most important to consumers and how to differentiate their ...

As a result of these changes, I wanted to speak to someone at the forefront of all of these trends, who has spent her career ...

B2B Marketing: Growth Strategies for Your Organization is designed for professionals who want to understand the full scope and potential of B2B marketing techniques and strategies. The program ...

Some 40% of respondents say they define "go-to-market" as taking a new product ... and technographics as part of their GTM strategy to prioritize accounts (59%) and as competitive intelligence (55%).

It also means doing your homework, and for that, you have to go deep. Study industry ... Digital is no longer a strategy purely for lead generation. It should be your approach for nearly all sales and ...

Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...

As artificial intelligence reshapes the business landscape, the role of revenue operations (RevOps) is undergoing a prof ...

The CEO of Data Science Nigeria, Dr Bayo Adekanmbi, delivered an insightful keynote on Building a Sustainable Data and Technology Strategy for Marketing ... set for market launch, will redefine ...

Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.