Hum saath saath hain. That’s what a go-to-market (GTM) strategy is all about: providing the right tools to enable the brand to be in front of the right audience, at the right place, at the right ...

Brilliant marketing strategies often look flawless in PowerPoint, but execution is where they falter. From resource ...

Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.

Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...

Which data types do B2B marketers and salespeople use most in their go-to-market (GTM ... and technographics as part of their GTM strategy to prioritize accounts (59%) and as competitive intelligence ...