Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.

Your Go-to-Market Strategy—Understanding the Context Explore qualitative methods for identifying your customer segments with more precision and determine how to solve their most pressing problems.

Nearly six months after Ahead acquired CDI, the combined company is ready to drive significant value for customers and reshape its go-to-market strategy. “Now that the integration is rounding to ...

Bedford said KPMG Law was still at an early stage in its combined go-to-market strategy, adding that it was working across 80 jurisdictions to forge ties with KPMG's consulting, tax, and cyber teams.

Some 40% of respondents say they define "go-to-market" as taking a new product to market ... are using account data such as intent and technographics as part of their GTM strategy to prioritize ...

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‘Biggest Change Ever’ For Dell’s Go-To-Market In an interview with CRN unveiling the new strategy, Dell President of Sales and Customer Operations Bill Scannell called the shift the ...

The Company also announced that it is accelerating its go-to-market strategy. It expects to begin building out the commercial infrastructure, including the hiring of a seasoned healthcare ...

IMPACT Silver ( ($TSE:IPT) ) has shared an update. IMPACT Silver Corp. has proposed an 18-month extension for the expiration of over 33 million ...

“The Campaign Feed represents a significant paradigm shift in how companies approach their GTM strategies ... that intelligently automates go-to-market workflows for businesses.