Gen Z's risk-averse nature, relationship with Instagram and TikTok, and obsession with perception prevent us from pursuing traditional relationships.

The survey found that Gen Z travelers love using AI as a research tool, with 56 percent using it to find local activities in ...

Because Generation Z uses TikTok for job searches and career advice, it's reshaping how companies think about recruitment.

Gen Z, or Zoomers, might as well be two generations in one when it comes to politics. The dividing line can be traced back to ...

Older generations should adopt the woke phrase “read the room,” which Gen Z uses as a gentle reminder that context is always ...

A new survey finds that half of those between 18 and 28 believe Britain to be racist — and but 11 percent would fight for it ...

For organizations looking to integrate AI-powered voice assistants, some key questions must be answered to ensure success.

While the validated voter files will give us a more precise picture of how young people voted later this spring, a post-election survey by my organization found that 58 percent of Gen Z men (that ...

But they seem also to be "increasingly authoritarian". A shocking new survey by Channel 4 found that 52% of Gen Z (13- to 28-year-olds) are in favour of the UK becoming a dictatorship, while 33% ...

Neither my son nor his friends are the spokespersons for Gen-Z. They are nevertheless part of this generation and rub ...

View “#millennials” posted on instagram >>> Recently, a wave of fashion discourse has erupted on TikTok, with Gen Z calling ...

Pictures from the TikTok where Jennie London shared her thoughts on Gen Z's water drinking habits. Pictures from the TikTok where Jennie London shared her thoughts on Gen Z's water drinking habits.