Postbiotics are a new category in the functional ingredient space. They do away with the need to add probiotics by being the ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

After two years of quietly shifting its medical affairs and commercial strategy units under one roof, Astellas is entering a key growth year with one leader to unite the newly structured business ...

Out of all the 4Ps, marketers are least likely to have influence over place. But the marketing function can bring valuable contributions to discussions around distribution strategy.

Amid the rise of generative and agentic AI, executives must master prompt-crafting to optimise their marketing and sales strategies.

There are three levels of strategy that run across an organization, with each playing a vital role in the success of a business. But what’s the difference between them?

Marketing Strategy - Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their business, according to recent research from Constant ...

McKinsey: CMOs feel unprepared as duties pile up Generative AI, research and development and pricing strategy are among the functions increasingly handled by resource-strapped marketers.

A good digital marketing strategy can help businesses increase their online visibility by sharing content with a wider audience than they might reach through traditional channels.