Foot Locker’s quarterly results missed Wall Street’s expectations as total sales decreased due to Gen Alpha and Gen Z’s “cautious” spending habits. The sneaker retailing giant’s total ...

From “capping” to “crashing out,” TODAY’s Jenna Bush Hager and co-host Henry Hager put their knowledge of Generation Alpha ...

In a sneak peek clip of its March 30 episode, Carmen is seen sitting on Baldwin’s lap as she quizzes the 66-year-old on various Gen Alpha slang words and their meanings. “Hey y’all!

“Gen Alpha: A cohort of influential tweens” unveils the generation’s preferences that will reshape marketing for beauty, financial services, auto, luxury, and food brands Marketing ...

The '30 Rock' alum learned several new words from his preteen daughter in a clip from Sunday's episode of 'The Baldwins' Hilaria Baldwin/Instagram Alec Baldwin is learning a thing or two from his ...

I think that's just the main reason why I’m against it.” Amari thinks the characterization of Gen Alpha as dependent on shortcuts to do homework doesn’t represent the entire generation.

By 2029, Gen Alpha's spending power is projected to reach $5.5 trillion. Here’s a look at this generation's unique behaviors, values and expectations: ...

Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product by the age of 10, according to Razorfish data. This generation was ...

Tom Daley returned to school to learn energy saving tips from Gen Alpha – including ‘stop the yap and turn off the tap’. Did you know with a Digital Subscription to Sunderland Echo ...

Generation Alpha children, those born from 2010 to 2024, now have the opportunity to experience a "Studycation" summer, an educational approach combining study and vacation, aiming to encourage ...

fluffy, mammoth-like hair. In addition to a press release, the company described the research in a preprint paper on Tuesday that has not yet been peer reviewed. The hairy mice are a “massive ...