Notably, rap acts have historically leveled up to stadiums alongside a pop or R&B co-headliner: Lamar with SZA, JAY-Z with ...

Kendrick Lamar has reportedly become the first musical artist to appear in a Gatorade commercial, sparking widespread reactions online. On April 18, 2025, Gatorade launched its new campaign "Lose More ...

Professional hockey players are no different than many of us – specifically, in that many of them love music. And the Toronto ...

Tycoon Festival founder Ant Wilson, manager of Chris Brown, promises a slew of surprise guests as the blockbuster event hits ...

It’s less likely the track signals some kind of cultural shift in the Coalition, and more likely it shows a high level of ...

Disney live-action renditions lack fresh interpretations Within the past decade, there has been an increase in the production ...

For obvious reasons, Gatorade commercials usually feature athletes. The drink was designed for sports people, by sports people. They dump it on the football coach after a big win. It’s synonymous with ...

Kendrick Lamar isn’t a professional athlete, but he does know about how it takes hard work to find success. That’s just what Lamar discusses in a voiceover for a new Gatorade ad. In the video (which ...

Billboard has reached out to Kendrick’s team for comment.

Kendrick Lamar has partnered with Gatorade to be the voice of its new advertising campaign. As reported by Bloomberg, the ...

Lose More. Win More.” features athletes including Caitlin Clark and A’ja Wilson and pays tribute to the hard work it takes to reach icon status.