Did you know that each $1 spent on email marketing generates an average return of $42 for a business? That kind of return is hard to resist. But while email marketing can be a valuable tool, it’s not ...

Years of email campaigns have revealed the blueprints for a great strategy – revolving mainly around segmentation. The following are examples of how effective email marketing campaigns segment their ...

New tools and strategies will take the email marketing campaign to the next level. For example, AMP technology can make emails more dynamic, and the growth of AI capabilities can help brands easily ...

For example, many email and advertising tools allow for audience segmentation and provide insights that help create customized campaigns that resonate with targeted groups. Businesses can also use ...

for example—to ensure that the process directly addresses your marketing challenges. Set metrics to gauge the success of your AI-driven email marketing campaign. Aligning KPIs with overall ...

This article will walk you through the ins and outs of creating an effective marketing campaign for your company and provide some examples from well-known companies. An email marketing campaign is ...

For example, if an email campaign is simply intended to raise ... or even at offline customer contact points such as in-store kiosks or via printed collateral. Email campaigns as well as triggered and ...

That’s why Squarespace has options to make crafting the perfect email marketing campaign for your site ... and building a list of subscribers, for example. You should also consider how wide ...

For example, by integrating with Outlook, you’ll be able to send automated email campaigns to segmented contact lists, all in one system. Marketing automation is the process of automatically ...

Search Engine Land » Analytics & conversion » Email subject line tips and best practices (with examples ... important part of your email marketing campaigns, instead of leaving them as a ...