According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ...

Not cleaning your makeup is an invitation for bacteria. It can leads to breakouts, irritation and ick on a whole other level.

Our panel of clean beauty experts tested and reviewed more than 175 products to create this list of 21 winners. Gone are the ...

We’re living in a “greenwashed” world, and things are often not what they seem to be. Since about 2017 (when the clean beauty ...

Pump up your brow look with the new Superfluff Brow Mousse from Maybelline New York. Flexible and flake-resistant, the fluffy ...

Chemicals once widely used to do a variety of things, like make hairspray flexible and nail polish chip-free. Today, due to ...

Whether you’ve spotted a lipstick stain or spilled some foundation, don’t fret. We consulted makeup pros about the best ways ...

Isamaya Ffrench has lived multiple lives. At only thirty-five, the makeup artist’s vibrant past saw her training as a ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Without Permission' is a superbly edited and assembled chronicle of a 1970s Chicano art movement in Los Angeles.

A woman shared a candid post to Reddit's r/weddingshaming forum after her friend accused her of trying to 'outshine' her at ...