According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ...

Not cleaning your makeup is an invitation for bacteria. It can leads to breakouts, irritation and ick on a whole other level.

We’re living in a “greenwashed” world, and things are often not what they seem to be. Since about 2017 (when the clean beauty ...

Pump up your brow look with the new Superfluff Brow Mousse from Maybelline New York. Flexible and flake-resistant, the fluffy ...

Isamaya Ffrench has lived multiple lives. At only thirty-five, the makeup artist’s vibrant past saw her training as a ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Without Permission' is a superbly edited and assembled chronicle of a 1970s Chicano art movement in Los Angeles.

A woman shared a candid post to Reddit's r/weddingshaming forum after her friend accused her of trying to 'outshine' her at ...

I’m getting married in April and I’m looking for a long-lasting lipstick to wear on my wedding day. I have one now but it ...

Leighton Meester uses this affordable eyeliner from this celeb-loved brand to complete her everyday makeup look — get the details!

Grains of sand and lint can easily get stuck in your phone's ports and crevices. To remove it, we recommend you use Scotch tape. Press it along the creases and speaker, then roll it up and gently ...