The Verge

Staples’ Easy Button is a cheap toy that envisions a perfect button

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. As buttons go, there are few as well-known as Staples’ “Easy Button” — a bright, Staples-red button ...
Hosted on MSN

Easy Button Returns: How Staples Reimagined 2000s Icon In Social Media Era

Struggling to think of ways to celebrate a 20th birthday or anniversary? For Staples, "that was easy." Staples is reviving its iconic Easy Button used in many advertising campaigns in the 2000s. The ...
Becker's Hospital Review

Staples Brings Back the Iconic Easy Button for its 20th Anniversary

FRAMINGHAM, Mass.–(BUSINESS WIRE)–In celebration of the Easy Button’s 20th anniversary, Staples is bringing back the beloved icon — a move that transcends nostalgia. First introduced in 2005, the Easy ...
Ad Age

Staples: Easy Button

Staples: Easy Button Staples’ Super Bowl XXXIX commercial via Interpublic Group of Companies' McCann-Erickson New York shows how a fanciful "easy" button might simplify diaper changing, bronco busting ...