"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Makeup products go viral every day, but as many of us have learned from personal experience, virality ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." You can’t talk about drugstore beauty brands without singing the praises of NYX and e.l.f. NYX's Matte ...

Consumers can visit a designated microsite and upload a selfie to get matched with a curated Pinterest board and discover makeup that complements their features. E.l.f. is making it easier for ...

Instead of the Milk Hydro Grip setting spray, use this one from e.l.f., which is $28 cheaper. Spray it beneath or on top of makeup to enjoy a boost of hydration. The result is a dewy, long-lasting ...