As we all know, those high cheek apples start to descend with age, lines deepen and the jawline begins to soften and sag. But ...

The answer is simple and expected: e.l.f.’s website and Amazon. The Glitz is e.l.f.ing Glitzing 24-Day Advent Calendar is ...

E.l.f. Cosmetics will collaborate with Amazon-owned video game livestreaming platform Twitch to allow viewers to seamlessly purchase E.l.f. products directly through Twitch streams. The ...

I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

e.l.f. Beauty Inc. (NYSE: ELF) is facing market pressure after its recently acquired skincare brand, Rhode, posted softer-than-expected sales in its latest earnings report. The company’s shares ...

We independently review everything we recommend. We may get paid to link out to retailer sites, and when you buy through our links, we may earn a commission. Learn more› By Neha Tandon Neha Tandon is ...

Susan Yara has been sharing her life online for years, but despite her extensive YouTube career, her videos still regularly leave fans stunned.

With rising consumer demand for hair styling solutions without commitment, the clip-in extensions market is, well, growing.

Nykaaland’s third edition showcased 60+ global and Indian beauty brands, with K-Beauty taking center stage at the three-day ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. And while the price might cause some sticker shock, it breaks ...

We independently review everything we recommend. We may get paid to link out to retailer sites, and when you buy through our links, we may earn a commission. Learn more› By Hannah Morrill Hannah ...