The toymaker will also incorporate OpenAI's advanced AI tools like ChatGPT Enterprise into its business operations to enhance product innovation.

Mattel partners with OpenAI to build AI-enhanced products and streamline development with ChatGPT. Safety and privacy remain top priorities.

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

Kids can combine crystal-like pieces to create sparkling masterpieces, including lotuses, bonsais, and succulents. The Jewel ...

but toys used to entertain infants. “Today, we use screens, back then it was rattles.” Archaeologist Mette Marie Hald holds fragments of 4,500-year-old rattles found at the Hama site in Syria.