Emma Aerin Becker is an experienced beauty writer, focusing on shopping roundups, digital features, and trend stories. She's ...

Balayage is the easiest way to breathe life into flat brown hair, and when paired with honey-toned money pieces (those ...

We are in a recession. The data is in, and it doesn’t look promising. We are experiencing more women with “recession hair” ...

From "Stranger Things" to "Enola Holmes" and beyond, Millie Bobby Brown's hair transformation has seen her rock many varying ...

The buttery blonde is the trend that's taking the hair color world by storm in 2025. This soft and warm shade is perfect for ...

The “Wicked” star seems to have been de-Glindafied, going back to brown hair and throwing it up in her signature high ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Ariana Grande has transitioned from her platinum blonde Glinda look to a warm auburn brown for her short film, Brighter Days Ahead. The new hair color ...

From the classic balayage to bolder shades like electric blue, there's a perfect option for every skin type. Dare to ...

Until recently, just the thought of going from brunette to blonde made me shiver. How could someone like me, a tan-yet-pale ...

From her fringy '90s mullet to her Victoria Ratliff-approved bob, see how the star has reinvented her look over the last 30 ...

What are the best short hairstyles for women over 60? Discover stylish and elegant cuts that enhance your features and bring ...