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The Data Management Platform is a widely used and often misunderstood product category — adopted in varying measures by publishers, agencies, and third party data brokers. To get more depth on what a ...

Krux is looking to overcome its industry perception as a publisher-focused data-management platform (DMP). This is one of the reasons why it hired Jon Suarez-Davis – previously Kellogg Co.’s VP of ...

Digital advertising is an important part of many organizations’ marketing efforts. With the arrival of Internet shopping and the increased usage of social networking sites and other digital platforms, ...

Since a full Google DMP (data management platform) solution that will bridge the gap is still not on the horizon, the most reasonable thing a marketer can do is to try to get a channel and technology ...

Cxense has announced the Cxense DMP, an expanded version of its Big Data solution that offers publishers improved aggregation, segmentation and use of customer data to better engage and monetize ...

A digital intelligence firm that specialises in the development, management, and utilisation of big data technology, is seeking a Senior Data Engineer to step into the hands-on leadership role of Head ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Customer data management is defined as an ...

The Trade Desk has launched a new trading platform that, among other features, will allow clients to onboard first-party data to inform media-buying strategies, replacing the need for a separate ...