Companies fail at customer-centric sales strategies when relying on assumptions instead of listening. Businesses that ...

Regardless of where customer experience strategy sits within an organization’s hierarchy, every C-suite leader must embrace a ...

The key to customer success will be maintaining a strategy for covering all bases. Many of this year’s predictions include specific areas where CX will get a boost. The main message for ...

Here are four strategies for embracing a customer-centric approach to growth in order to balance acquisition with retention.

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both ...

Deloitte Touche Tohmatsu India LLP has entered a strategic alliance with CleverTap, to help businesses transform their ...

Customer experience (CX) is widely, and rightly, acknowledged to be one of the pharmaceutical industry’s top strategic priorities. It can be a matter of life or death in healthcare, where ...

Still, customer acquisition hasn’t budged ... Leaders cherry-pick numbers that support preconceived strategies and use data to validate their decisions rather than challenge their assumptions.

Elliot Ambalo, a visionary leader in data-driven marketing and customer engagement, is transforming how tech companies attract, retain, and grow ...

First Insight said the retailer “is doubling down on its commitment to customer-centric decision-making by leveraging ... merchandising and pricing strategies.” Terms of the deal were not disclosed, ...