New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets ...

Unified solution leverages Arista’s AI networking fabric and Palo Alto's next generation firewalls for zero-trust security in ...

NTT and NTT DOCOMO developed a model that uses behaviour patterns to predict intent and sharpen customer insight.

Explore SaaS pricing models to understand software as a service explained and learn how to choose the right subscription for ...

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

In these uncertain times — amid mounting cybersecurity threats, for instance, or worries about federal budget cuts — it helps to get back to the basics. That was one of the themes offered at the ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

Material was recognized wit the Excellence in AI and Automation in Market Research Award for the implementation of Muse, its proprietary AI tool, with a global consumer payments financial technology ...

Lucid’s interim CEO, Marc Winterhoff, said that the company is seeing an increased number of Tesla customers coming to the brand and took the opportunity to throw some shade at Tesla’s aging vehicle ...

Dividing or segmenting a market is key for any marketer. By knowing the different types of potential customers we have we can better deliver a product or service that is tailored to them. In ...