The future of brand-agency relationships will be shaped by mutual accountability, flexible operating structures and a shared ...

U.S. Treasury Secretary Scott Bessent on Tuesday said he warned Chinese officials that continued purchases of sanctioned Russian oil would lead to big tariffs due to legislation in Congress, but ...

This is why we focus on customer segments to really connect and build customer relationships that are individual – in SMBs, we refer to it as a "segment of one" due to the need for personalization.

An American Eagle ad campaign featuring Sydney Sweeney caught the attention of retail traders on Thursday, causing the stock to spike.

To build the right impact and loyalty in customer relationships, this means that businesses need to strike the right balance between empathy and efficiency — even when it comes to AI. Simon Cox, Chief ...

Target is ending a roughly decade-old policy that let customers save some extra cash.

Young adults have seen how social media can wreck relationships. Now, some of them are taking their love lives offline.

Discover how to drive business growth and gain a competitive advantage with AI use cases for manufacturing, retail, healthcare, and finance. Read the blog.