Here is a look at why Hewlett Packard Enterprise is marking its 10th anniversary with a rebranding campaign – including a new logo- that signals it is an “essential” partner in the AI era.

Othelia was founded by Sydney -based Chief Executive Officer Kate Armstrong-Smith and Chief Technology Officer Joe Couch, who ...

“The work was great, so we began publishing the efforts to provoke conversations internally and externally,” said Curt ...

Opinion: Foley & Lardner attorneys say businesses must be strategic in using generative AI platforms to create logos and ...

Tango Gameworks remains much loved for its artistic and craftsman-like approach to game development, and for not being afraid ...

Strategy offers a formal logic for the company’s goals and orients people around them. Culture expresses goals through values and beliefs and guides activity through shared assumptions and group ...

The stationery that you choose for your business ... design that is too busy will distract clients from noticing the important things on the stationery, such as your contact information and logo.

Logos represent investments of time, money and creativity to produce trademarks or service marks that evoke the essence of a company's offerings and identify them to the consuming public.

Here are three ways strategic design impacts business success: Visuals and imagery will often do the talking for a ...

PHOENIX--(BUSINESS WIRE)--Creative Medical Technology Holdings, Inc., (“Creative Medical Technology” or the “Company”) (NASDAQ: CELZ), a biotechnology company ...

Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...

What the technology can do today—and what’s next by Thomas H. Davenport, Abhijit Guha and Dhruv Grewal Of all a company’s functions, marketing has perhaps the most to gain from artificial ...