Clean-up in the creative supply chain. Creative Gateway ingests information about ad creatives as soon as they’re ready through direct API integrations with creative ad serving companies, like XR, ...

DCO is a form of programmatic advertising that allows advertisers to optimize the performance of their creative using real-time technology. As the cookie-less advertising world emerges, DCO is ...

Travis Teo, co-founder and executive director of Adzymic said, "Smart Templates is the next step in our mission to help brands automate their marketing operations. The emergence of various media ...

To help you craft creative content regardless of industry, nine industry experts from Ad Age Collective share their advice for making the most of any advertising opportunity. 1. Have a great ...

People in marketing face mounting pressure to produce more content across an increasing number of advertising channels and formats. An ad campaign that previously might have used 200 assets now uses 4 ...

Supply-side video adtech firm SpotX is launching a creative service in Southeast Asia that will offer agencies and advertisers the option to add interactive elements to their online video ads. The ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024.According to the ...

Walmart Connect, the retailer’s U.S. advertising arm, announced a group of new creative partners to help brands produce more effective self-service campaigns, per a company blog post. The roster ...

Visa invented a new creative development model by pretty much turning the old model on its head. The model, known as "Audience First," is based on understanding the consumer media consumption ...