Clean-up in the creative supply chain. Creative Gateway ingests information about ad creatives as soon as they’re ready through direct API integrations with creative ad serving companies, like XR, ...

DCO is a form of programmatic advertising that allows advertisers to optimize the performance of their creative using real-time technology. As the cookie-less advertising world emerges, DCO is ...

Creative SSP Pioneer Delivers Industry-First Fully Programmatic Pause Ad Solution. NEW YORK, June 10, 2025 /PRNewswire/ -- In the latest demonstration of its leadership in developing unique ...

Walmart Connect, the retailer’s U.S. advertising arm, announced a group of new creative partners to help brands produce more effective self-service campaigns, per a company blog post. The roster ...

NBCUniversal is partnering with Ad-ID – a standard identifier for creative assets built for the advertising industry – to improve campaign measurement capabilities and reduce ad repetition across the ...

The cinematic work from Uncommon Creative Studio was shot over 14 hours and wore out the camera shutter three times. back to thedrum.com. Advertisement. Skip to content. Creative Ad of the Day.

Supply-side video adtech firm SpotX is launching a creative service in Southeast Asia that will offer agencies and advertisers the option to add interactive elements to their online video ads. The ...

Travis Teo, co-founder and executive director of Adzymic said, "Smart Templates is the next step in our mission to help brands automate their marketing operations. The emergence of various media ...