The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships that is riddled with logos and brands in a stark contrast from the old-school ...

Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...

Fully adorned with “XII” symbols, the court has been panned as headache-inducing, although the Big 12’s commissioner said ...

The Big 12 tournament court design hasn't garnered the best reviews so far. Here are some of the best reactions to the court ...

The Big 12 went bold and partnered with Undefeated to design a funky basketball court with tiny "XII" logos all over it.

Goodbye, clean and traditional hardwood. Welcome, a court emblazoned with hundreds of "XII" logos that stretch from baseline ...

"Undefeated," for its court design in 2025 — which hasn't received the best reviews so far. The court takes inspiration from Undefeated's "iconic 5-strike logo," according to the conference.

Flamboyant court designs are nothing new in college basketball. Oregon's pine trees, Memphis' tiger stripes, Oakland's dark court, and Florida Atlantic's palm t ...

The Big 12 Tournament tipped off on Tuesday in Kansas City, Missouri. As fans tuned in to watch and support their favorite ...