Aminoreact TsV, developed by SEIWA KASEI is a CMC bonding ingredient designed for volume up concept product. It was produced ...

The cuticle is your hair’s protective outer layer, and when it’s healthy, it’s smooth and flat. Damage can lift some of the ...

“When hair is wet, its structure changes. Water penetrating the cortex swells the hair and weakens it. Hair can absorb up to 30% of its own weight. The longer it remains damp, the more it ...

When it comes to split ends and frayed strands, lots of us want a savior to quickly fix damaged hair—one that doesn’t require ...

Getting salon-like straight hair has now become way easier with TRESemmé’s Silk Press—designed with advanced technology to ...

MANY beauty lovers can’t get enough of Olaplex when it comes to their hair - however, the price tag can be off-putting. Thankfully bargain hunters have claimed that Aldi is now selling a dupe ...

We learned from Noughty that repeated colouring and heat styling can damage the lipid barrier, cuticle and hydrogen bonds within the structure ... the cortex of the hair, repairing the bonds ...

From a $5 blush dupe to a $500 fragrance, we worked our way through budget and blowout to bring you the week's best new ...