Typically, a company devises corporate strategy, then business strategy -- the competitive plans for a company's product lines or div. Chron Logo Hearst Newspapers Logo. Skip to main content.

Creating a business plan is one of the most important steps in starting or growing a business. A good business plan helps you outline your goals, strategies, and the steps you need to take to achieve ...

Creating a business plan is a key part of starting any business venture. Even if you’ll never use it in this format for attracting investors and raising capital, it can be vital for helping all ...

The Difference Between Corporate Strategy & Business Strategy. A small business operating in a single industry must develop and exploit a competitive advantage if it is to be profitable.

Business plans help establish your goals & define the means for achieving them. Here's a step-by-step process to create a simple business plan template.

Writing a business plan doesn't have to be an intimidating task, but it does require foresight, honesty, and plenty of research. Here is an outline and some smart tips to help get you started.

Kellogg’s award-winning faculty has created an expansive suite of corporate business strategy programs for senior leaders charged with creating competitive advantage and delivering results. Faculty ...