Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

2025 has seen some great Jordan releases that have consumers everywhere excited with each drop. The AJ9 Cool Grey will be no different. The AJ9 was originally released in the early ‘90s after a ...

A new favorite in footwear has emerged for high school girls basketball players. Here's why players are making a change.

Madness is here and aside from expecting the best basketball among college teams, the spectacle from other aspects of the frenzy, such as the mascots, are what makes the tournament a colorful on ...

Labeled as the “ color of the season ” on their site, the Nike subsidiary is bringing in the spring season with a variety of ...

An inside look at how Florida basketball broke through to win its first SEC Tournament title 20 years ago, and the bonds that remain ...

Baranczyk was a Hawkeyes standout as a player, but now she's focused on beating her alma mater and taking the Sooners on a deep NCAA Tournament run.

Johni Broome was the best player on the best team in the best conference in college hoops. Now, he becomes Auburn's first college basketball Player of the Year in the history of Sporting News.

Matt Walsh, former Florida Gators basketball standout, reflects on his college career and the significance of winning the 2005 SEC Tournament. The Gators, led by Walsh, overcame a history of ...

Stan Van Gundy spent 13 seasons and almost 1,000 games as a head coach in the National Basketball Association along with eight years as an assistant. But that’s not what he remembers most about ...

Reading red flags is tricky business. For instance, what to make of Cotie McMahon’s decision to wave goodbye to Ohio State and enter the transfer portal? What’s not up for debate: McMahon’s ...

Indiana has worn them three times this season, a departure from the tradition of wearing red, but the uniforms have received ...