A data-driven social media marketing plan empowers brands to launch targeted campaigns tailored to each stage of the buying journey, increasing both relevance and results.

There are a multitude of reasons for creating a marketing plan: to provide strategic direction, create a dialogue with senior management, communicate priorities, obtain buy-in from other parts of the ...

Streaming and sports marketing: Here’s what the numbers say While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.

AI-powered marketing automation startup Conversion, founded five years ago by two UC Berkeley dropouts, has raised a $28 million Series A led by Abstract, with participation from True Ventures and ...

Discover essential steps to craft a successful business plan. Learn how to outline your vision, goals and strategies for effective business growth.

The City of Seattle released a plan on Monday to reduce public nudity and other sexual acts at Denny Blaine Park following a court-granted injunction.

Vertex narrows near-term development plan for Journavx after FDA naysays broad label in neuropathic pain By Fraiser Kansteiner Aug 5, 2025 10:55am Vertex Pharmaceuticals Journavx pain drug chronic ...

Marketing Areas Explore our expert-led B2B marketing guides, reports, podcasts and articles. Search and filter by your chosen B2B specialism. Marketing AreasABM & Demand GenerationBrandChannel ...

A business plan is a mix of objective data and projections that illustrates your best thinking about the future of your business. Read more to find out how to put together a good business plan.

News about Advertising and Marketing, including commentary and archival articles published in The New York Times.

What must marketers do today so they and their companies perform better 10 years from now? Here are 5 ways to future-proof your company's marketing.

A capable email marketing service is important for sending your customers ads, newsletters, special offers, or surveys. We help you choose the best one for your business based on our thorough ...