Define effectiveness: Marketing effectiveness has become a culture in B2C marketing and our ability as marketeers to define ... with the omnichannel plan considered as an after-thought.

Here are some of the most prominent roles of communication in marketing campaigns and strategies ... The real game-changer is knitting all these efforts together into a coherent plan. Your brand needs ...

Knowing the most common influencer marketing challenges, you can come up with a preparation plan and how to best avoid these hurdles. In order to ensure your strategy will be executed smoothly, the ...