If you're looking to improve your agile-decision making, check out our blog with Moneypenny which includes examples and best ...

Understanding consumer decision-making has always been essential for FMCG brands competing in crowded, price-sensitive markets. While rational factors like price, quality, and convenience certainly ...

Two-thirds of U.S. consumers feel nervous after they click the buy button. Returns, porch piracy and the worsening economy ...

In a world that demands clarity and perfection in every choice, many of us find ourselves at a standstill. Overthinking. Avoiding. Second-guessing. What if there was a different way?

Today’s leaders face many complex, high-stakes decisions that can’t be managed through traditional risk frameworks alone.

Marks and Spencer is selling two slices of bread, specifically its Spanish Pan de Cristal product, for up to £4.50. Money reporter Jess Sharp brings you this and the rest of today's consumer and ...

The next layer is cocreation, a participatory design methodology drawing from users lived experiences to inform what gets ...