As the business landscape becomes increasingly digital, small and medium-sized businesses (SMBs) are under pressure to ...

The business world is highly competitive because many companies offer similar products and services. Businesses often wonder ...

For instance, a company looking to integrate advanced analytics into its operations can leverage LLMs to create these tools ...

Harvard Business Review. "How Competitive Forces Shape Strategy." Pages 137-145 (Subscription required). Jovo Ateljević et al. "Business Strategy and Competitive Advantage: A Reinterpretation of ...

In the realm of digital marketing, the practice of competitive analysis can be an essential part of a business’ strategy. When properly implemented, this practice may drive innovation and ...

Building a business in an industry that’s highly competitive and that includes a significant number of established brands comes with unique challenges. When I started Piece of Cake in 2018 ...

and strategy implementation practices used by organizations to achieve competitive advantage and deliver high performance. Topics include analysis of the external and internal business environment; ...

Kellogg’s award-winning faculty has created an expansive suite of corporate business strategy programs for senior leaders charged with creating competitive advantage and delivering results. Faculty ...

The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies. To do this, a business must understand the needs and wants of its ...

Faculty and PhD students draw upon multiple disciplinary perspectives to explore issues of: competitive strategy including competitive strategy and how firms gain and sustain a performance advantage; ...

Illinois doesn’t need to be a cautionary tale. With the right vision, it can be a model for other states to follow, and that ...