Premium Japanese lingerie brand Wacoal India launches Cool Comfort Collection for the Spring/Summer 2025 season. Designed ...

With the funding, the brand will further scale its business, which is expected to reach between $7 million and $8 million in revenue over the next 12 months, as well as expand its styles and ...

Shopping for sports bras? Understand why some movement is beneficial for your comfort and spine while running.

When Andrea Porter began her Ph.D. in multidisciplinary engineering at Texas A&M University, she never expected her studies ...

The foundation of any great look often goes unnoticed. Yet, lingerie has transformed from a mere undergarment to a powerful ...

Simulated conditions showed that bras eliminating breast movement led to higher spinal moments, which could elevate the risk of lumbar back pain. Researchers emphasised the importance of striking an ...

What do bra fitting and body armor testing have in common? Andrea Porter's dissertation. When Porter took a sabbatical from ...

Research from the University of Portsmouth suggests that bras offering excessive bounce reduction may come with hidden ...

The right fit for your sports bra could actually enhance performance. Find out if your running sports bra is limiting you or ...

For petite women, the key is finding styles that elongate the body, provide ample support, and combine practical features with a flattering design. High-cut legs, adjustable straps, and strategically ...

Cementing itself as an iconic and innovative US brand renowned for its commitment to redefining comfort and inclusivity, ...

Soma has just released new additions to its Enbliss bra line, featuring soft bra styles with minimal structure.