Some shoppers say they're even 'replacing their old Smeg' appliances for it. The Retro 1.7L Pink Jug Kettle is being snapped up from Dunelm thanks to its uncanny resemblance to the Smeg brand - it and ...

However, I struggled to find any matching kettle and toaster sets in the same colour - a problem I imagine many others have had, with Ninja's black and copper range being as popular as it is.