Have you noticed how the golden arches of McDonald’s make you instantly hungry? Or how the rich brown packaging of chocolate bars draws you in? Food companies know exactly what they’re doing with ...

See “Trademarking Color on Product Packaging” by Shannon McCue. Send Print Report. Latest Posts [Podcast] The Cloakroom with Peter Roskam: 36th Annual Legislative Seminar ...

Sussex, Wisconsin-based Color Ink began as a commercial printer more than three decades ago, but after seeing local companies turning to outside graphic design firms to develop their packaging ...

Color is often used in packaging to attract attention, but colors also must be taken in the context of the product's marketing goals. For example, ...

Despite substantial progress in green packaging, beauty's big movers are falling short of their own targets. Julia Wray ...

Color Ink, an experiential communications company based in Sussex, Wisconsin, is proud to announce its latest investment in advanced printing technology. The company has recently acquired the ...

The meaning behind colored meat packaging . In a viral video with more than 1.5 million views, content creators, Liz and Jeff (@lizseff_n on TikTok), made an interesting observation at the grocery ...

Chroma Color’s technical team recommended its G3 manufacturing technology. G3 has the highest loadings available from Chroma Color for pigments, dyes and additives in pellet form, and the company says ...